Survey reveals value of IEMA membership

3rd November 2016

Related Topics

Related tags

  • Skills ,
  • CPD ,
  • Qualifications ,
  • Training


Catherine Cooke

A poll on what members value about their IEMA membership received almost 1,000 responses from people in 60 countries.

Question areas included the value of the environmentalist, how membership provided the right professional recognition and the impact of IEMA’s new brand. The results were largely positive, with 72% of members saying that they valued the professional recognition IEMA offered, and half also stating that as their reason for becoming a member.

Some 82% of the respondents said IEMA membership was viewed by employers as either desirable or a necessity. Around 80% said they would recommend IEMA membership to colleagues. Also well received were IEMA’s range of practical advice tools and opportunities, including guidance documents and webinars, with 75% of respondents rating these highly valuable.

However, the findings also revealed that most members would like further practical updates and guidance from IEMA. Respondents also wanted to see more articles that would be useful for continuing professional development (CPD) and for gaining and recording CPD to be simpler.

IEMA will use the results to shape its goals and activities for next year to help members to remain up to date. The organisation also has plans for more opportunities, guidance documents and other resources for members to use.

Tim Balcon, chief executive at IEMA, said: ‘I’d like to thank all the members who used their free time to respond to the survey. We received an incredible response rate, which is not only really encouraging, but gives us enormously helpful and high-quality information. We’ll now use the results to inform all future IEMA activities, so we can continue to deliver membership with the most value.’

Survey participants had a chance to win their renewal fee for the next year. The winner, chosen at random, was Gordon Watts, PIEMA, a self-employed consultant.


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