Millennials driving sustainable investment

2nd September 2017


Web investment istock 639666654

Related Topics

Related tags

  • Business & Industry ,
  • Finance ,
  • Investment ,
  • Sustainability

Author

Antony May

Increased interest in sustainable investment saw the market grow more than 33% between 2014 and 2016 to $8.72trn (£6.73trn), according to a report by the US investment bank Morgan Stanley.

This growth was largely due to the younger generation, who invested in companies targeting social or environmental goals twice as often as the total investor population over the past year.

In addition, millennials purchased from a sustainable brand twice as often, and were three times more likely to work at, or apply to, a company because of its environmental or social impact.

“Investors, particularly millennials, believe that their investment decisions can influence the issues they care about,” the report says. “This generation continues to lead the charge when it comes to sustainable investing.”

The research involved a survey of 1,000 active individual investors, finding that 75% describe themselves as interested in sustainable investing, compared with 86% of the millennial population.

This interest was reported despite a heightened sense of market volatility, which could explain why 71% of respondents believe companies with leading sustainability practices may be better long-term investments.

The research also found 58% of investors agree their investment decisions can influence the amount of climate change caused by human activities, rising to 75% among millennials.

“As long as the need for such impact remains, it is likely that investor interest will keep rising,” the report said.

Subscribe

Subscribe to IEMA's newsletters to receive timely articles, expert opinions, event announcements, and much more, directly in your inbox.


Transform articles

How much is too much?

While there is no silver bullet for tackling climate change and social injustice, there is one controversial solution: the abolition of the super-rich. Chris Seekings explains more

4th April 2024

Read more

Alex Veitch from the British Chambers of Commerce and IEMA’s Ben Goodwin discuss with Chris Seekings how to unlock the potential of UK businesses

4th April 2024

Read more

Five of the latest books on the environment and sustainability

3rd April 2024

Read more

The UK’s major cities lag well behind their European counterparts in terms of public transport use. Linking development to transport routes might be the answer, argues Huw Morris

3rd April 2024

Read more

Ben Goodwin reflects on policy, practice and advocacy over the past year

2nd April 2024

Read more

A hangover from EU legislation, requirements on the need for consideration of nutrient neutrality for developments on many protected sites in England were nearly removed from the planning system in 2023.

2nd April 2024

Read more

It’s well recognised that the public sector has the opportunity to work towards a national net-zero landscape that goes well beyond improving on its own performance; it can also influence through procurement and can direct through policy.

19th March 2024

Read more

The UK government’s carbon capture, usage and storage (CCUS) strategy is based on optimistic techno-economic assumptions that are now outdated, Carbon Tracker has warned.

13th March 2024

Read more

Media enquires

Looking for an expert to speak at an event or comment on an item in the news?

Find an expert

IEMA Cookie Notice

Clicking the ‘Accept all’ button means you are accepting analytics and third-party cookies. Our website uses necessary cookies which are required in order to make our website work. In addition to these, we use analytics and third-party cookies to optimise site functionality and give you the best possible experience. To control which cookies are set, click ‘Settings’. To learn more about cookies, how we use them on our website and how to change your cookie settings please view our cookie policy.

Manage cookie settings

Our use of cookies

You can learn more detailed information in our cookie policy.

Some cookies are essential, but non-essential cookies help us to improve the experience on our site by providing insights into how the site is being used. To maintain privacy management, this relies on cookie identifiers. Resetting or deleting your browser cookies will reset these preferences.

Essential cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytics cookies

These cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.

Advertising cookies

These cookies allow us to tailor advertising to you based on your interests. If you do not accept these cookies, you will still see adverts, but these will be more generic.

Save and close