McDonald's UK and Ireland will no longer include toys made from non-recycled or non-renewable forms of hard plastic in its Happy Meals from 2021.
The move will eliminate more than 3,000 metric tonnes of non-sustainable plastic, with McDonald's instead offering soft toys and paper-based gifts or books.
UK & Ireland chief marketing officer Gareth Helm said: “We want to use our reach and influence to bring customers with us on the journey towards more sustainable living.“
Picture credit: Shutterstock