New social and environmental commitments from Kellogg's, the world's leading cereal company, focuses on responsible sourcing and natural resources, with a pledge to support the livelihoods of farmers, families and communities.
Kellogg's says sustainable practices are a crucial part of its business and that it is committed to working with growers, suppliers and partners to reduce the company's overall environmental impacts. This commitment includes more support for its UK wheat farmers to improve soil health.
John Bryant, chief executive officer and company chair, said the new sustainability goals would help Kellog deliver high-quality grains in a responsible way that enriches the lives of consumers and agricultural growers around the world.
The company has also pledged to expand its use of low-carbon energy by half and implement more water reuse projects - both by 2020. In addition, all packaging will be either from recycled content or certified sustainable sources, and 30% of its manufacturing plants will incorporate zero waste to landfill policies by 2016.
Other elements of its 2020 responsible sourcing commitments include measuring continuous improvement across its grains and other crops using metrics focused on water consumption and greenhouse-gas emissions.
To build best practice in sustainable agriculture, Kellogg says it will support its suppliers, millers and growers through agronomic support, and training in climate change adaptation, fertiliser optimisation, and soil health.
