This is your new membership magazine, which has been entirely forged from member feedback.
Last year, just after our visual rebrand and the launch of the new membership journey, we asked you what, collectively and individually, you need from the magazine. You said you wanted the updates to be snappier and easier to digest, and that it should cover broader sustainability themes without losing our strong heritage in environmental management and assessment. We also heard how much you want the features to be more than interesting: they need to help you to do your job, or at least inspire you. Another clear message was that you want the magazine to go beyond explaining practice or challenges – it needs to be bold, even provocative, in exploring the big issues that shape and challenge our profession. We got that, loud and clear.
We’ve taken a year to understand the changes that were needed – while keeping what you said was vital, such as the regulatory updates and sections that celebrate members’ achievements – and to create an entirely new magazine that delivers what you need.
We kicked around a lot of names for this new member magazine, but the one we always came back to, and which got the best response from a focus group, was Transform. It captures the essence of change, and of taking positive, impactful, necessary action. It reflects the innovative, brave and world-changing work that members such as you do – whether or not you realise, day to day, you are doing so. Finally, it anchors the purpose and focus of your magazine back to our shared vision to transform the world to sustainability.
I hope you can see the difference, and that your new magazine will support your learning, pique your interest, spark debate in your network and help guide your daily work. Please let us know what you think of Transform via Facebook, Twitter, LinkedIn, or email – in any way that works for you. And be sure to get involved by submitting ideas, news, updates on your projects and information about your achievements. This is your magazine: let’s make it work for you.
