Transforming the world to sustainability - digital campaign

2nd April 2024

IEMA presents a digital campaign to share knowledge and inspire action in sustainability

Following stark warnings from the Intergovernmental Panel on Climate Change (IPCC) on the worst-case climate scenarios, and a series of unprecedented, extreme weather events, a spotlight shines on the world of business to urgently seize the opportunity to secure a sustainable future for all.

To inspire progress, IEMA has teamed up with Content With Purpose (CWP), a strategic content creator focused on communicating solutions to sustainable development.

The result is Transforming the World to Sustainability, a digital series that features a variety of short films, case studies and interviews, unveiling game-changing innovations in sustainability across decarbonisation, circularity, energy efficiency, research, training, green skills, sustainable finance and new technologies.

Meet the experts

Industry experts featuring in the series include Jo Holden, head of sustainability at Grosvenor Rural Estates, and Dr Emma Keller, head of sustainability at Nestlé UK&I, who share their views on the hot topics affecting the sector.

One of the case studies explores the efforts made by the Ministry of Justice to embed sustainability across its estate. Kia Trainor, the ministry’s head of sustainable operations, says: “Sustainability is an enabler of justice outcomes. As a significant major landowner, making up about 20% of government’s carbon emissions, being able to demonstrate we can be a sustainability leader is important.”

Reflecting on the role of SMEs in advancing sustainability, Paul Banton, managing director of creative production agency Ruddocks, says: “If all of us could do a little bit of something, what a huge difference we could make.”

Elsewhere, Richard Carter, chair of IEMA, offers this warning: “If businesses aren’t really taking seriously issues such as climate change and biodiversity depletion, they’re only going to be around for another couple of years.”

Other organisations that feature in the series include Acclaro Advisory, AECOM, AtkinsRéalis, Climate-KIC, the Centre for Business in Society at Coventry University, Johnson Controls, Speedy Hire, RRC International, RSK Group and the University of Surrey.

Commenting on the series, Martin Baxter, deputy CEO at IEMA, says: “Sustainability must be prioritised in decision-making across industries, across organisations, and across departments. We hope everyone gets behind this series and is truly inspired by fellow professionals. It’s through learning from each other, collaborating and celebrating our successes that we can truly transform the world to sustainability.”

Sharing stories

Max Smith, founder and managing director of CWP, says: “It’s been a great privilege to work with IEMA, a global leader in sustainability, on this project. Sustainability professionals across industries have opened their doors to us, sharing their stories in steering meaningful progress. They demonstrate what is achievable, and it’s been a pleasure to enable their voices to be heard.

“We hope this series will serve to inspire the business community, and effect a positive shift through supply chains, employees, competitors, customers, society and, ultimately, for our world and generations to follow.”

Transforming the World to Sustainability is for anyone working in sustainability or who is simply motivated to achieve a better environment and society for us all.

The series is available to enjoy now at


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