Sammy Wilson said the ads suggested that turning off a television rather than putting it on standby could help save the planet, a notion he described as "patent nonsense".
The East Antrim MP said he was in favour of encouraging people in Northern Ireland to save energy, but added that the link between carbon emissions and global warming was a matter of political debate.
The Green Party and the campaign group Friends of the Earth demanded his resignation, but Mr Wilson said he had a right to hold his own opinion on the issue.
The DUP representative added last night: "Why should I resign? I fulfil all my ministerial obligations in all areas of my department, and the idea that I should resign just because I hold a different view from other people on what is a very controversial topic is nonsense. And it just shows the intolerance of these people if they think I should resign because I have a different opinion."
Brian Wilson, a Green Party assembly member, said the minister was being "grossly irresponsible", adding: "While the minister is entitled to his own views, he is not entitled to ignore the overwhelming scientific evidence that man-made climate change exists."
Posted on 11th February 2009
IEMA reacts to IPCC report: AR6 Climate Change 2021
- 9th August 2021
IEMA reacts to CCC Progress report to Parliament
- 24th June 2021
IEMA reacts to Climate Change Committee Report
- 15th June 2021
IEMA Reacts to Queen’s Speech
- 11th May 2021
Enhancing Scotland’s EIA Community - Scotland’s EIA Conference 2021 moves online
- 22nd April 2021
IEMA launches senior management briefing on how organisations can benefit from effective environmental auditing
- 29th March 2021