Being environmentally friendly has seeped into every pore of society; and with Scotland's first eco-town in the pipeline, the "greenwash" backlash is beginning to bite. It used to be seen as a lifestyle choice of a minority, but green issues have never been higher on the political and public agenda. Critics say it's now become little more than a brand used to bolster a trend favoured by the masses. This week Scottish MSPs will hear plans from Hamilton-based property developer Banks Developments, who want to undertake a major regeneration project where 5000 new eco-homes will be built. The proposed carbon neutral community will include 1250 designated affordable homes, new schools, transport links, public parks and a cemetery.


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