Carl Michel, the chief executive, said it is the "responsibility of tour operators to instigate changes in holidaymakers' behaviour". The company's adventure holiday division, Explore, currently has an option on its website for customers to choose carbon offsetting when booking their holiday at a cost of around £40 for a long-haul flight. But Mr Michel, who was formerly responsible for marketing and strategy at British Airways, said the intention was to make carbon offsetting a fixed part of the price.
"More and more people are feeling guilty about flying and it is inevitable that this will lead to widespread changes in the way we think of holidays," Mr Michel said. "The idea of a weekend trip to Vienna to go shopping, which was unthinkable twenty years ago due to the cost, will again become a thing of the past. The travel industry is going to have to recognise that there will be more societal changes taking place and they will have to adapt their products accordingly."
Thanks to the rise of the low-cost, no-frills carrier, the rise in the price of a holiday or a weekend break has been out of all proportion to that of other goods over the past five years, he said. "There is a need for rebalancing," he added.
Posted on 26th February 2007
IEMA reacts to IPCC report: AR6 Climate Change 2021
- 9th August 2021
IEMA reacts to CCC Progress report to Parliament
- 24th June 2021
IEMA reacts to Climate Change Committee Report
- 15th June 2021
IEMA Reacts to Queen’s Speech
- 11th May 2021
Enhancing Scotland’s EIA Community - Scotland’s EIA Conference 2021 moves online
- 22nd April 2021
IEMA launches senior management briefing on how organisations can benefit from effective environmental auditing
- 29th March 2021