One interpretation of the link between these two releases is that KPMG is being hypocritical, examining corporate responsibility (CR) while acting irresponsibly itself. Another interpretation is that corporate responsibility reporting is not a testament of ethical purity, but rather the practice of disclosing and taking accountability for positive and negative corporate social responsibility (CSR) or sustainability performance.
Given that this is KPMG's fifth such survey since 1993 (the last iteration was in 2002), only the most jaundiced observer would consider the firm's Global Sustainability Services division too tainted to produce a worthwhile report. Adding to the reliability of the report is the fact that University of Amsterdam Professors Ans Kolk, Mark van der Veen, Jonatan Pinkse, and Fabienne Fortanier helped conduct the survey.
Posted on 29th June 2005
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