22nd July 2021 - 9:00am - 9:45am
This session will run through how to construct a marketing plan – for any type of business, big or small. It will highlight common pitfalls, and give confidence to those wanting to get into marketing, starting their marketing careers, or serve as a refresher. Even if you are not in marketing it will give you insight into how marketing can work. Finally, the session will explore the role marketing has in the world of sustainability and the environment, with a focus on the use of environmental claims.
Join this webinar to hear Toby Shaw discuss:
• What is marketing?
• Why is marketing important?
• Pitfalls and common mistakes
• The fundamentals of a marketing plan
• Environmental claims – use and issues.
This webinar is exclusive to IEMA member and webinar accounts for 1 hour of CPD.