Social media campaign leads to responsibly sourced palm oil

Greenpeace has claimed social media led to its success in a campaign that linked global food giant Nestle's chocolate bar KitKat to deforestation in Indonesian rainforests and the destruction of orang-utan habitats. Nestle has announced a partnership with not-for-profit organisation The Forest Trust (TFT), promising to adhere to responsible sourcing guidelines for palm oil. The new policy commits Nestl� to identify and exclude companies from its supply chain that own or manage 'high risk plantations or farms linked to deforestation'. Greenpeace used social media such as Facebook and Twitter for its two-month long Kit Kat campaign.