WWF's One Planet Mobility programme aims to identify and inspire the changes needed to transform personal mobility � a sector which focuses on transport used by people in their everyday lives.

This report arose out of a series of six meetings between more than 30 European organisations from government, business and the community with an interest in all aspects of personal mobility. It outlines actions that can be put into practice immediately, and considers the long-term social changes that are required.

Key barriers to change highlighted in the report include: prices that do not reflect true environmental and social costs; a focus on political quick-fixes rather than investment in long-term solutions; and insufficient incentives for consumers to choose low-carbon options. A number of approaches for overcoming these barriers are put forward, which are classified as short, medium or long- term options.


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