During the next week over 20,000 households around the Broomhill, Crookes and Ecclesall areas will receive a specially designed 'Not Rubbish' leaflet that opens out into an eye-catching 'B Movie' style poster about recycling.
Councillor Bryan Lodge, the Council's Cabinet member for Streetscene and Green Spaces, said: "We've been delighted at the response from students since the campaign was launched last year. We know that more students than ever are now recycling in Sheffield and we hope that, by reinforcing the recycling message further, even more students will be triggered into action!"
The Council and Veolia Environmental Services have been working with both the University of Sheffield and Sheffield Hallam on this project and during January students will also receive a 'Not Rubbish' e-mail or be able to see a 'Not Rubbish' electronic message about the blue bin paper and card recycling service. The campaign is the result of a successful bid by the Council to the Local Behavioural Change Fund - £13 million of government money allocated to increasing recycling over the next two years.
The Local Behavioural Change Fund received over 150 bids for funding, though the scheme in Sheffield is the only one directly targeting students. The project is funded for two years and concludes in March 2008.
Posted on 17th January 2007
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