In 2002, the European Union Water Initiative (EUWI) was launched with much ballyhoo by the European Union as its contribution to reaching the water and sanitation Millennium Development Goal to halve by 2015 the number of people without safe water and sanitation. The ambition was to improve the effectiveness of the �946 million (�1.4 billion) earmarked annually by member states for water and sanitation in the developing world. Although this amount is a drop in the ocean of the funding needed, any effort to increase access is welcomed.