Portrait photograph of Toby Shaw

Toby Shaw

Executive Director - Commercial Marketing and Strategy - IEMA

Toby Shaw, Executive Director - Commercial Marketing and Strategy, IEMA

I joined IEMA in the summer of 2020 bringing with me over 20 years of commercial marketing experience. Having worked across sports, leisure, technology and FMCG, on businesses as diverse as Sony, Branston Pickle and Royal Caribbean, I am passionate about marketing and how it can drive value. I have run multinational marketing teams, managed multi-million pound budgets and been responsible for generating revenue up to $202m a year for Celebrity Cruises (Royal Caribbean’s second biggest brand). I am looking forward to sharing some of my insights with the IEMA membership.

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