27th January 2021 - 9:00am - 9:45am

Ever wondered the best way to profile and communicate you and your organisation to a wider audience? In this session we will look at how to do this both internally and externally in an effective manner. We will explore helpful tips and techniques on how to make your voice heard in the busy world of the media, how to respond to journalist questions and more.

Presented by

Photo of Sarah mukherjee
Sarah Mukherjee MBE


Sarah Mukherjee MBE is the CEO of IEMA. Previously Sarah was the BBC’s Environment correspondent, presenting on national and international BBC radio and television, winning awards across the world. After leaving the corporation, she held leadership roles in various sectors including utilities and agriculture. Sarah was a panel member for the National Parks Review and the Glover Review and also sat on the National Food Strategy Advisory Panel. She is co-chair of the Natural England Landscape Advisory Panel as well as Non-executive Director on the Board of the Environment Agency. In 2021 Sarah was awarded an MBE for her services to agriculture and farmer well-being.

Since joining IEMA Sarah has been instrumental in implementing a Diverse Sustainability Initiative (DSI) strategy.

In her spare time, Sarah enjoys martial arts, has been a 'Campaign for Real Ale' judge, as well as a rugby reporter.