Following on from September’s webinar on the associated risk to business from Greenwashing, Miles Lockwood, Director of Complaints and Investigations at the Advertising Standards Authority (ASA) and Simon Colvin, Partner at law firm Weightmans and take stock of developments from 2022 in this important and fastmoving area. Responding to previous questions posed by IEMA members, the session begins by looking at the breadth of claims falling within the ASA’s remit and look to address common misconceptions around what constitutes an environmental claim. Wehear from the person who oversees the complaints and investigation process at the ASA, sharing his insights into the ASA’s response to environmental claims on goods and services and a discussion of some key rulings in 2022 and the lessons that we can learn. We also reflect upon international developments in respect of this global issue.
