Young shoppers consider carbon

10th May 2012


One-third of adults aged 18-25 are willing to pay more for a product that has a smaller carbon footprint than its competitors, according to new research from the Carbon Trust

The poll of 2,500 young consumers from Brazil, China, South Africa, South Korea, the US and the UK also reveals the majority would be more loyal to brands making efforts to reduce CO2 emissions. The t

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