The packaging diaries
Frozen food specialist Iceland grabbed headlines recently when its MD Richard Walker called for all supermarkets to publish their plastic packaging data. Iceland's own report placed plastic packaging into three categories: primary (food and non-packaging); secondary (shrink wrap etc); and tertiary (pallet wrap). It was then split into 'branded' and 'own label' products, and data was displayed in two metrics: tonnes and number of items.For example, in the UK, Iceland used 9,206 tonnes (708,296,776 items) of plastic to package its own products last year. These are numbers the media loves: big ones that are on page two of a four-page
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