Sustainability credentials key to retaining young workers
- Corporate Social Responsibility ,
- Employee engagement ,
The majority of young people would stay at a company longer if it demonstrates strong sustainability credentials, a survey of 1,000 millennial and Generation Z workers has found.
A massive 86% of the respondents born between the early 80s and mid-00s said they would remain with an employer if it reports on how it is lowering its environmental impact.
Having an eco-friendly building was the most valued corporate social responsibility (CSR) goal, cited by 46%, followed by health and wellbeing programmes, mentioned by 45%. And more than a third of the respondents said that partnering with charities should be a key CSR objective for companies looking to retain the younger generation.
“Our research shows that Generation Z and millennials are a force for change,“ said Sarah Taylor, managing director of BRITA UK, which carried out the research. “They believe in living a more sustainable life and their day-to-day decisions will likely reflect this.
“It's now up to businesses to reflect these expectations in the workplace. Get this right, and you will be rewarded with a loyal, talented and productive workforce.“
Image credit: iStock
The Competition and Markets Authority (CMA) has published a new 'Green Claims Code' to ensure businesses are not misleading consumers about their environmental credentials.
The UK government has been “too city-focused” in its climate action and must provide more funding and support to reduce emissions in rural areas, the County Councils Network (CCN) has said.
In 2020, amid the global crisis created by the COVID-19 pandemic, we saw numerous cross-sector collaborations involving tech companies, aiming to create smart solutions that would amplify positive environmental and social impacts across sectors and organisations – for example in online healthcare or mRNA vaccine platform technology. This led the public health crisis to be referred to as “the digital accelerant of the decade” by US cloud communications platform Twilio.
The UK's largest defined benefit (DB) pension schemes have received a letter from the Make My Money Matter campaign urging them to set net-zero emission targets ahead of the COP26 climate summit later this year.
New jobs that help drive the UK towards net-zero emissions are set to offer salaries that are almost one-third higher than those in carbon-intensive industries, research suggests.
The UK government's investment plans for green jobs lag far behind those of most G7 countries, potentially undermining its net-zero emissions target, the Trades Union Congress (TUC) has warned.