The majority of young people would stay at a company longer if it demonstrates strong sustainability credentials, a survey of 1,000 millennial and Generation Z workers has found.
A massive 86% of the respondents born between the early 80s and mid-00s said they would remain with an employer if it reports on how it is lowering its environmental impact.
Having an eco-friendly building was the most valued corporate social responsibility (CSR) goal, cited by 46%, followed by health and wellbeing programmes, mentioned by 45%. And more than a third of the respondents said that partnering with charities should be a key CSR objective for companies looking to retain the younger generation.
“Our research shows that Generation Z and millennials are a force for change,“ said Sarah Taylor, managing director of BRITA UK, which carried out the research. “They believe in living a more sustainable life and their day-to-day decisions will likely reflect this.
“It's now up to businesses to reflect these expectations in the workplace. Get this right, and you will be rewarded with a loyal, talented and productive workforce.“
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