Sainsbury's has announced that its 2011 annual report will also include details of its corporate responsibility (CR) performance.
The company claims the move will mean it is the first retailer to fully integrate its CR and financial performance in one report. The retailer has also produced a short film in support of Prince Charles’s accounting for sustainability initiative, which promotes integrated reporting.
The cast of the film includes two stars from the TV programme Dragon’s Den and the chief executives of Virgin, M&S, PepsiCo and Sainsbury’s.
In the film the two Dragons, Deborah Meaden and Theo Paphitis, appear as “eco-warriors” who discover that the firms are already doing a great deal to reduce their environmental impacts.