Puma leads the way on reporting

14th January 2013

Related Topics

Related tags

  • Natural resources ,
  • Management ,
  • Supply chain ,
  • Retail and wholesale ,
  • Procurement



Puma's environmental profit and loss (EP&L) statement has been hailed as a logical approach for companies to better understand and incorporate environmental issues in their business strategy by independent experts

Following the publication of its first EP&L in 2010, which calculated the value of the sportswear company’s environment impacts at €145 million, Puma asked a group of sustainability and business experts to evaluate its approach.

The 20-strong panel – which included Pushpam Kumar, chief economist at the UNEP’s ecosystems services division; Peter Bakker, president of the world business council for sustainable development; and Tom Beagent, assistant director for sustainability and climate change at PwC – concluded that the EP&L was “an excellent step in the right direction to promote the sustainable use of natural capital”.

The experts praised the EP&L for its ability to provide insight into the risks and opportunities posed by natural capital. They singled out for particular praise the way the EP&L identified and quantified environmental footprints, enabling Puma to communicate easily the firm’s impact on the environment to all its stakeholders, from investors to consumers.

However, the panel acknowledged that the level of complexity in the EP&L means that it is unlikely to be used by more companies unless a more accessible approach was created.

The EP&L method could be improved with the inclusion of more primary data, state the experts. They say this would help to reduce uncertainty as modelling techniques provide much of the information in the EP&L. They also recommend the inclusion of more data from secondary sources, such as life-cycle assessment databases.

The panel say the EP&L would also benefit from considering the impacts of water pollution alongside emissions to air, land use, waste and water use.


Subscribe to IEMA's newsletters to receive timely articles, expert opinions, event announcements, and much more, directly in your inbox.

Transform articles

Renewables account for almost half of Britain’s power generation

Solar power generation hit a new high in the last quarter as renewables accounted for almost half of Britain’s energy production, according to a report from Montel Analytics.

18th July 2024

Read more

Ahead of the UK general election next month, IEMA has analysed the Labour, Conservative, Liberal Democrat, and Green Party manifestos in relation to the sustainability agenda.

19th June 2024

Read more

Sarah Spencer on the clear case for stronger partnerships between farmers and renewable energy developers

6th June 2024

Read more

A system-level review is needed to deliver a large-scale programme of retrofit for existing buildings. Failure to do so will risk missing net-zero targets, argues Amanda Williams

31st May 2024

Read more

Chris Seekings reports from a webinar helping sustainability professionals to use standards effectively

31st May 2024

Read more

Although many organisations focus on scope 1 and 2 emissions, it is vital to factor in scope 3 emissions and use their footprint to drive business change

31st May 2024

Read more

Joe Nisbet explores the challenges and opportunities of delivering marine net gain through offshore renewables

31st May 2024

Read more

IEMA submits response to the Future Homes Standard consultation

31st May 2024

Read more

Media enquires

Looking for an expert to speak at an event or comment on an item in the news?

Find an expert

IEMA Cookie Notice

Clicking the ‘Accept all’ button means you are accepting analytics and third-party cookies. Our website uses necessary cookies which are required in order to make our website work. In addition to these, we use analytics and third-party cookies to optimise site functionality and give you the best possible experience. To control which cookies are set, click ‘Settings’. To learn more about cookies, how we use them on our website and how to change your cookie settings please view our cookie policy.

Manage cookie settings

Our use of cookies

You can learn more detailed information in our cookie policy.

Some cookies are essential, but non-essential cookies help us to improve the experience on our site by providing insights into how the site is being used. To maintain privacy management, this relies on cookie identifiers. Resetting or deleting your browser cookies will reset these preferences.

Essential cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

Analytics cookies

These cookies allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works.

Advertising cookies

These cookies allow us to tailor advertising to you based on your interests. If you do not accept these cookies, you will still see adverts, but these will be more generic.

Save and close