Innocent's packaging wins admirers
Packaging professionals have voted food and drink manufacturer Innocent as the brand they most admire for its environmental credentials
The firm, which measures the carbon impact of all of its packaging, was cited by 10% of 289 professionals surveyed by easyFairs as the company they most respect for its green approach, followed by Marks & Spencer (7%) and coffee company Kenco (5%).
Innocent works to improve the sustainability of its packaging by using fewer materials, recycled plastics and 100% Forest Stewardship Council certified materials.
Matt Benyon, managing director of easyFairs, said that the results confirm how well Innocent is performing environmentally and in how it communicates its efforts. “A lot of companies are doing great things out there, just they don’t tell us, which is a real shame,” he said.
The survey results also reveal that firms are less likely to introduce environmentally sound packaging if it doesn’t also save them money.