Green search engine plants a tree a minute

2nd December 2013


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Related tags

  • Stakeholder engagement ,
  • Corporate governance ,
  • Biodiversity ,
  • Engagement

Author

Mary Lavin

Environmentally friendly search engine ecosia.org has announced that it is now planting a tree every 60 seconds

The carbon-neutral, Berlin-based social business donates 80% of its advertising revenue to the “plant a billion trees” programme by the Nature Conservancy.

Since its launch four years ago, Ecosia has raised more than $1.7 million for the environment and funded the planting of more than 124,000 trees in Brazil.

In November, Ecosia confirmed that it now had 2.5 million users worldwide and helping to plant more than 10,000 trees every week.

“If Ecosia had as many users as Google, we could have the chance to end deforestation once and for all,” said the search engine’s founder, Christian Kroll. Ecosia has pledged to plant 1 million trees in 2014.

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