Doing good, making money

How do businesses do good and make money? Find out at the next Guardian Sustainable Business Quarterly meeting on 16 November in London

There are some things in sustainability that always make business sense. They are very easy to build a business case around – increased efficiency is always a good idea, reducing waste is seemingly a no-brainer.

However, this kind of corporate sustainability is in many cases incremental. Companies that see their core purpose as maximising profitability are increasingly being forced to recognise they can no longer ignore their interconnectedness with both human society and the natural world.

So, what happens when business enterprises come face to face with challenges that cannot be addressed within the parameters of current business practice? How do businesses create a framework for a harmonious balance between making money in the short term and securing long-term sustainability?

These questions and many others will be discussed at the next Guardian Sustainable Business Quarterly meeting on 16 November in London, which is entitled “Doing good, making money”.

The free evening seminar will start with an opening panel debate. Speakers include Jules Peck, founder partner at Flourishing Enterprise, a sustainability and wellbeing consultancy, and Wolfgang Weinmann, head of strategic development at Cafédirect, which works with coffee and tea growers.

Following the panel debate, delegates will break into small discussion groups to examine the key sustainability challenges facing businesses.

Later, there will the chance to collaborate more informally with other participants over refreshments.

For more information about Guardian Sustainable Business Quarterly and to apply for a place at “Doing good, making money” visit the Guardian website or follow @GuardianSustBiz on Twitter.

Topics of previous Guardian Sustainable Business Quarterly meetings include how businesses can change behaviour and the role of brands.