Deadline approaching for students to design new ID

9th April 2013

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IEMA's competition to find an innovative and environmentally sustainable form of membership identification closes on Friday 26 April

With the support of the National Union of Students (NUS), the student environmental enterprise competition 2013 asks future environment, design and business professionals to use their environmental knowledge, design skills, creativity and teamwork to transform the way we collectively think about proof of membership. And with more than five billion cards filling up wallets in Europe, finding a low-impact and cost-effective format for identification will have a wide-reaching impact.

The individual or team that submits the most outstanding entry as selected by the judges will win £1,000, plus one year’s IEMA Student membership. The award will be presented at the annual NUS awards ceremony in June. The winner(s) will then be invited to one of IEMA’s 2013 “Leading the way” events to present their solution to an assembly of the UK’s environmental leaders. Following the competition, IEMA will assess launching the winning idea as the new format for membership ID.

The competition judges – James Thorne, IEMA’s head of membership service delivery; Jo Kemp, green impact project manager at the NUS; and Toby Hodgkinson, partner at Opus Print – have set out their criteria for judging submissions and are anticipating entries in the format of a business case that demonstrates excellence and creativity in all of the following areas:

  • Usability and appeal – how will the new design work in practice?
  • Feasibility on a large scale – the new ID format will be used by at least 15,000 people.
  • Sustainability – evidence that potential sustainability impacts of the new ID have been considered and minimised at the production, usage and reuse/disposal phases.
  • Cost benefit – does the new ID format present any revenue or reuse opportunities at the end of its life instead of disposal?

To find out more, or to submit an entry, visit

Competition overview

  • Prize fund of £1,000
  • Teams of up to four can enter
  • Deadline date for registrations is Thursday 25 April at 5pm
  • Deadline date for submissions is Friday 26 April at 5pm
  • Awards to be held in June 2013
  • Winners will be invited to present their idea at a future “Leading the way” event

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