Consumers willing to sacrifice convenience for sustainability

9th June 2021


Web parcel istock 851868858

Related Topics

Related tags

  • Business & Industry ,
  • Distribution channels ,
  • Transport ,
  • Sustainability ,
  • Society

Author

William Wilson

The majority of UK consumers are willing to compromise on online purchases and delivery demands if it creates a more sustainable environment, new research suggests.

After surveying 1,000 consumers, e-commerce shipping platform Sendcloud found that 43% feel guilty about the environment when ordering online, rising to 48% when ordering items outside of Europe.

As a result, two-thirds said they would be willing to wait longer for online deliveries if it results in less CO2 emissions, while 61% already prefer to order locally in order to reduce their carbon footprint.

Furthermore, 62% of respondents would opt for home delivery alternatives if the online retailer provided more information on its emissions, and seven out of 10 believe there should be a trustmark or quality assurance for delivery emissions transparency.

This comes after a large spike in online shopping as consumers were forced to stay at home during lockdowns following the outbreak of COVID-19.

Rob van den Heuvel, CEO at Sendcloud, said that the findings show that consumers understand the environmental impact of their purchases, and are willing to take “drastic steps” in order to create a more sustainable industry.

“Although there is still a lot of work to be done, we are slowly but surely going green,” he continued.

“Deliveries by electric vehicles and bicycles are taking place in parts of the UK now, and technology that provides consumers with exact times of delivery and more flexible options is almost commonplace.”

The survey also found that 64% of consumers would be willing to pick up a parcel themselves if it made the delivery process more sustainable, with one in five willing to walk up to 5km to collect parcels.

Overall, a whopping 94% of survey respondents said that sustainability is an important factor to them when shopping online.

The findings are backed up by similar research from Sendcloud, which found that 57% of UK online shoppers think the rise of online shopping is a problem for the environment.

“By clearly communicating the environmental impact of delivery options in the checkout, retailers can give consumers the final push to choose green over fast and free delivery,” Van den Heuvel added.

Image credit: iStock


Transform articles

UK Emissions Trading Scheme ruled lawful

In Elliott-Smith v Secretary of State for Business, Energy and Industrial Strategy, the claimant applied for judicial review of the legality of the defendants’ joint decision to create the UK Emissions Trading Scheme (UK ETS) as a substitute for UK participation in the EU Emissions Trading Scheme (EU ETS).

30th July 2021

Read more

Thames Water has been fined £4m after untreated sewage escaped from sewers below London into a park and a river.

30th July 2021

Read more

None of England’s water and sewerage companies achieved all environmental expectations for the period 2015 to 2020, the Environment Agency has revealed. These targets included the reduction of total pollution incidents by at least one-third compared with 2012, and for incident self-reporting to be at least 75%.

30th July 2021

Read more

Global greenhouse gas emissions from agriculture are projected to increase by 4% over the next 10 years, despite the carbon intensity of production declining. That is according to a new report from the UN food agency and the Organisation for Economic Co-operation and Development (OECD), which forecasts that 80% of the increase will come from livestock.

30th July 2021

Read more

Half of consumers worldwide now consider the sustainability of food and drink itself, not just its packaging, when buying, a survey of 14,000 shoppers across 18 countries has discovered. This suggests that their understanding of sustainability is evolving to include wellbeing and nutrition, with sustainable packaging now considered standard.

30th July 2021

Read more

Billions of people worldwide have been unable to access safe drinking water and sanitation in their homes during the COVID-19 pandemic, according to a progress report from the World Health Organisation focusing on the UN’s sixth Sustainable Development Goal (SDG 6) – to “ensure availability and sustainable management of water and sanitation for all by 2030”.

30th July 2021

Read more

New jobs that help drive the UK towards net-zero emissions are set to offer salaries that are almost one-third higher than those in carbon-intensive industries, research suggests.

5th July 2021

Read more

IEMA has today urged the UK government to focus on developing green skills and expertise across business, industry and civil society following the publication of an alarming report from the Climate Change Committee (CCC).

16th June 2021

Read more

Businesses from across the UK’s economy have come together to launch a new forum aimed at mainstreaming biodiversity throughout the private sector.

28th May 2021

Read more

Media enquires

Looking for an expert to speak at an event or comment on an item in the news?

Find an expert