Consumers willing to pay for green goods

9th July 2013


Related Topics

Related tags

  • Stakeholder engagement ,
  • Products ,
  • Ecodesign ,
  • Stewardship ,
  • Business & Industry

Author

IEMA

Three-quarters of Europeans say they are happy to spend more on products with good environmental credentials, but many are suspicious of greenwash

A survey of 25,500 EU citizens carried out for the European Commission reveals that 80% buy environmentally-friendly goods, and that 77% are willing to pay extra if they are confident in a product’s green credentials.

However, only half of those polled say they generally believe environmental claims about products, and 54% confirm they do not trust companies’ reports on their sustainability performance.

“We all want to see more green products on shelves, but this survey shows that most of us are confused by green claims and don’t trust them,” commented environment commissioner Janez Potočnik.

“That’s not good for consumers, and it is not rewarding those companies that are really making an effort.”

The survey results also confirm widespread consumer support for forcing firms to report on their impact on the environment. More than two-thirds (69%) of participants say that companies should be obliged to publish information on the environmental performance of both their products and their operations.

Only 13% believe that environmental reporting should remain voluntary.

The survey also quizzed citizens on their understanding of the environmental impacts of products and found that those in the UK were among the least knowledgeable.

Just 40% of consumers in the UK say they know about the significant impacts of the products they buy, a 10% fall on figures from the last survey in 2009 and 15% fewer than EU citizens on average.


Transform articles

Agency prosecution brings largest fine for a water company

The Environment Agency has successfully prosecuted Southern Water for thousands of illegal raw sewage discharges that polluted rivers and coastal waters in Kent, resulting in a record £90m fine.

23rd September 2021

Read more

In Elliott-Smith v Secretary of State for Business, Energy and Industrial Strategy, the claimant applied for judicial review of the legality of the defendants’ joint decision to create the UK Emissions Trading Scheme (UK ETS) as a substitute for UK participation in the EU Emissions Trading Scheme (EU ETS).

30th July 2021

Read more

Thames Water has been fined £4m after untreated sewage escaped from sewers below London into a park and a river.

30th July 2021

Read more

None of England’s water and sewerage companies achieved all environmental expectations for the period 2015 to 2020, the Environment Agency has revealed. These targets included the reduction of total pollution incidents by at least one-third compared with 2012, and for incident self-reporting to be at least 75%.

30th July 2021

Read more

Global greenhouse gas emissions from agriculture are projected to increase by 4% over the next 10 years, despite the carbon intensity of production declining. That is according to a new report from the UN food agency and the Organisation for Economic Co-operation and Development (OECD), which forecasts that 80% of the increase will come from livestock.

30th July 2021

Read more

Half of consumers worldwide now consider the sustainability of food and drink itself, not just its packaging, when buying, a survey of 14,000 shoppers across 18 countries has discovered. This suggests that their understanding of sustainability is evolving to include wellbeing and nutrition, with sustainable packaging now considered standard.

30th July 2021

Read more

Billions of people worldwide have been unable to access safe drinking water and sanitation in their homes during the COVID-19 pandemic, according to a progress report from the World Health Organisation focusing on the UN’s sixth Sustainable Development Goal (SDG 6) – to “ensure availability and sustainable management of water and sanitation for all by 2030”.

30th July 2021

Read more

New jobs that help drive the UK towards net-zero emissions are set to offer salaries that are almost one-third higher than those in carbon-intensive industries, research suggests.

5th July 2021

Read more

IEMA has today urged the UK government to focus on developing green skills and expertise across business, industry and civil society following the publication of an alarming report from the Climate Change Committee (CCC).

16th June 2021

Read more

Media enquires

Looking for an expert to speak at an event or comment on an item in the news?

Find an expert