Consumers broaden food expectations
Half of consumers worldwide now consider the sustainability of food and drink itself, not just its packaging, when buying, a survey of 14,000 shoppers across 18 countries has discovered. This suggests that their understanding of sustainability is evolving to include wellbeing and nutrition, with sustainable packaging now considered standard.The poll, by nutrition company Kerry, also found that eight in 10 consumers think it’s important for each person to contribute to sustainability, although three in four relegate primary responsibility
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