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How To: Become a Practitioner – Learning Outcome 9 – Effective Communication

07/08/2024 | 0 min read

How To: Become a Practitioner – Learning Outcome 9 – Effective Communication

This webinar makes up part of our How To: Become a Practitioner series. These webinars are aimed at members looking to take the next step in their membership journey and achieve Practitioner membership status, and at our existing practitioner members wanting to equip themselves with ongoing skills and insight, allowing them to meet their sustainability goals. Created and delivered by IEMA approved tutors, each webinar in the series covers the knowledge requirements for the 13 learning outcomes that make up our Practitioner standard. Take a look at our website for more information on the series, to catch up on previous webinars and book onto the next ones!

 

This webinar was delivered by Rachael Gooding and covered Learning Outcome 9: Effective Communication.

In this webinar, Rachael highlighted key skills for effective communication in delivering sustainability goals. Determining the issues that are material to your stakeholders, enables you to be purposeful with your resources and impact. As a sustainability professional, you will have learnt about innovative business models, for these to be realised, the business case needs to be effectively communicated. Proven business model case studies of the circular economy and life cycle thinking where given to demonstrate the resource efficiencies, financial benefits, and new consumer markets to be obtained. Transparency in a communication strategy to your consumers, investors, employees, shareholders and many more stakeholders, will not only allow for stronger market positioning, but it is also now demanded of businesses as we all work towards transforming our world.

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Presented by

Rachael Gooding

Rachael has a Master’s in Environmental Management from SOAS University of London and 10 years sustainability experience in operational and corporate roles, primarily in the automotive sector. At Your Sustainable Match, Rachael works collaboratively to help businesses implement sustainable business models, along with ethical, social and sustainable positive impact projects. Rachael delivers IEMA training courses, with a belief that upskilling a workforce is the proven way to see sustainable goals realised.