Defra's Dirty Carbon Footprints Campaign Hits TV

18/07/2007

The government is to launch a �5m climate change TV campaign to try and get people to reduce their carbon footprint by making small lifestyle changes.

Unveiled today by the environment secretary Hilary Benn the TV campaign breaks tonight during Coronation Street on ITV1. The advertisement set to the song Shangri-La by the Kinks is the first major media initiative to tackle the issue by the department for environment food and rural affairs.

http://download.guardian.co.uk/sys-video/Media/video/2007/07/09/DefraAd.mov