The campaign ‘We’re in this Together’ involves eight major companies, with more set to join the campaign throughout 2007.
The campaign has been initiated by the Climate Group (http://www.theclimategroup.org) and will be measured in two ways:
- The aggregated carbon savings as a result of consumer uptake of partner solutions will be measured using calculations developed by the Energy Saving Trust.
- The Climate Group will also track behavioural change as a result of solutions promoted via the campaign.
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Posted on 9th May 2007
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