A new campaign launched last week, aimed at providing people with ideas for behavioural change and practical solutions to reduce their household emissions by one tonne over three years.

The campaign ‘We’re in this Together’ involves eight major companies, with more set to join the campaign throughout 2007.

The campaign has been initiated by the Climate Group (http://www.theclimategroup.org) and will be measured in two ways:

  1. The aggregated carbon savings as a result of consumer uptake of partner solutions will be measured using calculations developed by the Energy Saving Trust.
  2. The Climate Group will also track behavioural change as a result of solutions promoted via the campaign.