Carbon footprints are currently a hot topic in the media, making consumers and business more aware than ever about the impact of products and services on climate change. The Carbon Trust helps businesses lower their company footprints through improved carbon management and energy efficiency practices and it has now launched an initiative to help companies measure the carbon footprints of their products by working with their supply chain. This will be supported by a carbon label which can be displayed on products. This label shows in grams the carbon content of the item whilst also showing that companies are committed to lowering their products' carbon footprints. In the initial phase of the scheme the label will be trialled by a number of companies. The approach will be extended to other businesses who want to reduce the carbon footprint of their products.