Reinert is a bit of an iconoclast at Toyota, he freely and sometimes bluntly speaks his mind and his speech to the Association for the Study of Peak Oil (ASPO USA) conference at Boston University was no exception. Speaking about the recent drop in gasoline prices in America, Reinert commented that light truck and SUV sales have already begun to rebound. He remarked, “What can I say, sheep are meant to be shorn.”
He noted in his opening that the auto industry is seen as the “cigarette industry” of today and that its lobby efforts have been just a successful. And while Toyota engineers are very bright and capably people, the success or failure of cleaner, greener, more energy-efficient vehicles is as much in the hands of the buying public as it is car makers.
Subscribe
Subscribe to IEMA's newsletters to receive timely articles, expert opinions, event announcements, and much more, directly in your inbox.
Posted on 14th November 2006
Latest Posts
-
IEMA appoints two new Board Directors
- 28th March 2024 -
Impact Assessment Network Volunteers receive International Association of Impact Assessment (IAIA) Regional Award
- 20th March 2024 -
IEMA launches digital campaign to share knowledge and inspire action in sustainability
- 6th March 2024 -
IEMA comments on 2023 being hottest year on record
- 9th January 2024 -
IEMA reacts to COP28 agreement to transition away from fossil fuels
- 13th December 2023 -
New IEMA social sustainability steering group – express your interest in joining
- 24th November 2023