Radisson SAS Hotels & Resorts, part of the fast-growing, Brussels-based Rezidor SAS Hospitality, is reaffirming its commitment to responsible business (RB) practices with its participation in the annual Hotel Environment Action Month (HEAM). Established in 2003, the HEAM initiative is organised and co-ordinated by the International Tourism Partnership, and aims to build awareness among hotel staff, guests and local communities of the environmental and social issues that face different regions around the world. To achieve this, HEAM encourages hotels to become involved in activities that not only communicate the need for responsible tourism, but also demonstrate the practical and innovative action already being taken by hotels worldwide.