UNEP TV campaign on public transport

06/04/2005

The United Nations Environment Programme (UNEP) and The International Association of Public Transport (UITP) have joined forces to promote the environmental and life-style benefits of public transport in a new TV campaign.

An animated 30 second commercial available in English French German and Spanish and produced by McCann Erickson is running across a growing list of international stations (BBC World CNN International CNBC Bloomberg TV National Geographic and Discovery Channel) having started with EuroNews from 10 February.

With the theme The world is your home. Look after it this public transport Ad coincided with the coming into force of the Kyoto Protocol on 16 February 2005.

Total greenhouse gas emissions from the transport sector are growing faster than any other sector and it is estimated to be responsible for 30 % of CO2 emissions in Europe. In Europe approximately 50% of transport trips in urban area are less than 5km.

The new Ad campaign the first of its kind between UITP and UNEP aims to raise awareness of some of the advantages of using public transport especially the environmental benefits.