How do you best and most effectively communicate environment and sustainability needs to action the change needed? Rod Cartwright, Founder of Rod Cartwright Consulting discussed how sustainability professionals can be equipped with the skills and confidence needed to make a powerful case for sustainability beyond data alone. Drawing on psychology and neuroscience, the session focused on a unique storytelling framework, ‘The Seven Pre-Conditions of Powerful Storytelling’. To deliver practical outcomes, it showcased concrete storytelling examples from across corporate & brand communication, politics, science communication and crisis management. This webinar accounts for 1 hour of CPD and is aimed at all levels, whether you're looking to gain or build upon existing skill sets within this area.
The session focussed on key topics including:
- Why we need to tell stories to win hearts and minds
- The difference between presenting and storytelling
- How good, bad and ugly stories make us feel, think and act
- The crucial role of the storyteller, the story and the medium
- The importance of intent, audience understanding, context and behaviour