This webinar explored how the circular economy is gaining traction in every sector, but often the focus is on using some recycled materials, or highlighting the recyclability of the product/packaging – a ‘bit less bad’. Focusing on “How to Build a More Resilient, Competitive and Sustainable Business”, the new edition of Catherine Weetman’s circular economy handbook sets out a Circular Economy Framework that highlights seven components for circular approaches. Covering business models, the design and supply chain, internal enablers and external accelerators, these components sub-divide into a simple checklist for concrete circular approaches. This webinar included: - A presentation of the framework, illustrated with examples; - Case study insight from a circular economy experts in the agricultural sector; - A discussion on how businesses could use the framework to highlight opportunities to make a sustainable impact, slowing the flow of resources, waste and pollution. Speakers included: • Catherine Weetman FCILT FRSA, Rethink Global • Carina Millstone, Executive Director at Feedback Global • Andy Whyle, Sustainability Specialist, Chair of the IEMA Circular Economy Network steering group • Marc Jourdan, IEMA Policy & Engagement Lead
