Nudging best with data data back-up, study finds
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- Employee engagement ,
"Nudging" cues, combined with good data, can provide better strategies for persuading people to make environmentally friendly choices than information campaigns alone, a new study published in the Journal of Consumer Policy has found.
Based on insights from psychology and behavioural economics, nudging techniques alter people’s behaviour by changing their social or physical environment in subtle ways that unconsciously trigger a desired action. The study cites a Danish survey, which found that the way people are asked about smart meter installation substantially affected the rate of uptake. Making acceptance the default response, but with opt-out available, resulted in almost 50% more people having meters installed than by asking them to opt in, nudging consumers towards the more sustainable choice. In a separate American study, people who thought their neighbours cared about conserving energy were more likely to say they themselves tried to reduce energy consumption.
Certain large businesses will need to set out their green credentials to potential investors under new reporting rules outlined by the UK government this week.
The Global Reporting Initiative (GRI) has today unveiled the most significant changes to its reporting standards since 2016, setting a new benchmark for corporate sustainability.
The Royal Botanic Gardens (RBG) in Kew has today unveiled a new strategy to tackle biodiversity loss and develop sustainable nature-based solutions to some of humanity’s biggest global challenges.
Seven of the UK's 17 key industry sectors are still increasing their emissions year-on-year, and most will miss their 2050 net-zero targets without significant government action, new research suggests.
A group of 12 leading investment consultancy firms, which advise organisations managing around $10trn (£7.3trn) in assets, have launched a new initiative to help deliver net-zero emissions by 2050.
The Competition and Markets Authority (CMA) has published a new 'Green Claims Code' to ensure businesses are not misleading consumers about their environmental credentials.
The UK government has been “too city-focused” in its climate action and must provide more funding and support to reduce emissions in rural areas, the County Councils Network (CCN) has said.
In 2020, amid the global crisis created by the COVID-19 pandemic, we saw numerous cross-sector collaborations involving tech companies, aiming to create smart solutions that would amplify positive environmental and social impacts across sectors and organisations – for example in online healthcare or mRNA vaccine platform technology. This led the public health crisis to be referred to as “the digital accelerant of the decade” by US cloud communications platform Twilio.