Published in association with
The New Academy of Business

July 2000
280pp
Hardback: SBN 1 874719 28 4 @ £35.00
Paperback: ISBN 1 874719 29 2 @ £19.95

Business and NGOs are seen by many to be locked in a perpetual war of values and ideologies. What this book demonstrates is that the war has moved on. Many companies are now engaging with their stakeholders - even those with which they have traditionally had antagonistic relationships - as part of their strategies for improved social and environmental performance.

With contributions from an outstanding and diverse group of experts from business, consultancy, research institutes, NGOs and academia, Terms for Endearment investigates the how and why of these new collaborations and provides concrete examples of business working with stakeholder pressure for sustainable development.

The book forcibly argues the notion of organisations of civil society setting the standards for business behaviour in the 21st century. For those companies that choose not to pursue high standards of social and environmental performance, confrontation with NGOs must be expected, with negative consequences for sales, costs and social capital, i.e. the bottom line. Terms for Endearment therefore presents business with both a threat and opportunity as we move closer to establishing a social basis for global economic activity.

Contents

Forewords: Anita Roddick, Founder and Co-Chair, The Body Shop International; Founder, New Academy of Business, UK, Georg Kell, Senior Officer, Executive Office of the United Nations Secretary-General, and Kumi Naidoo, President, CIVICUS

Part 1: Driving Factors for Business-NGO Engagement
* 1. Globalisation and the new politics of sustainable development
Peter Newell, Institute of Development Studies, UK
* 2. Making it legit: new ways of generating corporate legitimacy in a global economy
Cheryl Rodgers, University of Portsmouth, UK
* 3. Web wars: business, NGOs and governments in an Internet-connected world
John Bray, Control Risks Group, UK

Part 2: Examples from Industry Sectors
* 4. Planting the seeds of change: business-NGO relations and tropical deforestation
David F. Murphy and Jem Bendell, New Academy of Business, UK
* 5. Shades of green: mining, NGOs and the pursuit of negotiating power
Saleem H. Ali, MIT, USA
* 6. A no win-win situation? GMOs, NGOs and sustainable development
Jem Bendell, New Academy of Business, UK
* 7. The listening banks: the development of relations with NGOs
Mike Lachowicz, SERM Rating Agency Ltd, UK

Part 3: Organisations' Experiences
* 8. Meeting social and environmental objectives through partnership: the experience of Unilever
Anne Weir, Unilever, UK
* 9. Working non-'STOP' for sustainable development: case study of a Canadian environmental NGO's relationships with businesses since 1970
Marie-France Turcotte, Concordia University, Canada
* 10. Bridging troubled waters: the Marine Stewardship Council
Simon Heap, INTRAC, UK, and Penny Fowler, Trade Policy Advisor, Oxfam UK

Part 4: Seeking and Managing Collaboration
* 11. Partners for sustainability
John Elkington and Shelly Fennell, SustainAbility Ltd, UK
* 12. Culture clash and mediation: exploring the cultural dynamics of business-NGO collaboration
Andy Crane, Cardiff Business School, UK
* 13. The art of collaboration: emerging business-NGO relations in Asia
Christopher C. Plante, The Asia Foundation, USA, and Jem Bendell, New Academy of Business, UK

Part 5: Concepts
* 14. Complementary resources: the win-win rationale for partnership with NGOs
Steve Waddell, Organizational Futures, USA
* 15. Thinking partners: business, NGOs and the partnership concept
David F. Murphy and Gill Coleman, New Academy of Business, UK
* 16. Change the rules! Business-NGO relations and structuration theory
Uwe Schneidewind and Holger Petersen, University of Oldenburg, Germany

Part 6: Future Directions
* 17. New frontiers: emerging NGO activities to strengthen transparency and accountability in business
Rob Lake, Traidcraft, UK, and Jem Bendell, New Academy of Business, UK
* 18. Civil regulation: a new form of democratic governance for the global economy?
Jem Bendell, New Academy of Business, UK