Edited by Penny Allen, Association for Colloquia on the Environment with Christophe Bonazzi, Association for Colloquia on the Environment and David Gee, European Environment Agency

326pp
Paperback
ISBN 1 874719 37 3
October 2001
£19.95

How can we get from where we are to where we want to be? Metaphors for Change attempts to answer this question and provide a roadmap for sustainability by bringing together the thoughts of a unique collection of leading change agents from business, government and academia.

Environmental questions have previously been dealt with metaphorically, by catastrophism or manicheism (zero growth; Malthusianism, Deep Ecology; 'man is the enemy'; less is more). These metaphors have had limited impact because they have failed to connect with the mainstream of cultural, political, and business ideas. This book examines a number of new metaphors - and related partnerships, tools and action - which appear to have greater possibilities for the world in which we now live.

The editors argue that Metaphors for Change can deliver to the public and to decision-makers new perceptions ('structured knowledge') that can help interpret the past and the present, and help us forge the future. The wider the gap between the 'now' and the 'necessary', the stronger the bridging perceptions have to be in order to break through barriers of fear and conservatism. Some of the concepts considered are: sustainable development; the polluter pays principle; the precautionary principle; eco-efficiency; eco-effectiveness; life-cycle assessment; design for the environment; eco-services; dematerialisation; industrial symbiosis; industrial ecology; and zero emissions. There are of course other useful metaphors on the horizon, some of them included in this book.

Including key contributions from the ground-breaking conferences ECO 97 and ECO 99, along with other specially commissioned and reprinted pieces, Metaphors for Change provides a treasure chest of new ideas, innovations and action. Accessible and forward-thinking, it will prove indispensable both as a student learning tool and as a panoramic overview of the sustainability metaphors key thinkers believe we should be putting into practice.

Contents

Introduction

Part 1: Metaphors for Change
* Sustainable Development
* Sustainable Growth: DuPont's Goal for the 21st Century, Chad Holliday
* Life-cycle Thinking: A New Metaphor and a New Paradigm
* Life-Cycle Thinking: What is it?, Helene Teulon
* Eco-efficiency
* Meeting Needs, Consuming Resources, David Gee
* The Chemicals Industry: The Challenge of Eco-Efficiency, David Buzzelli
* The Electronics Sector: Management of Chemicals in the Microelectronics Environment, Kyehwan Oh
* Waste Free: Remanufacturing. Xerox: Environmental Leadership Program, Jack Azar
* Harmonious Co-existence: Environmental Management of Canon Group, Yusuke Emura
* Eco-effectiveness
* The Next Industrial Revolution, William McDonough and Michael Braungart
* From Products to Services
* Leapfrog: Short-Term Strategies for Sustainability, Ezio Manzini
* From End-of-Pipe to Integration
* Remarks by Klaus Töpfer, 1997, 1999
* Zero Emissions
* Zero-Emissions: An Environmental Engineering Firm's Challenge, Hiroyuki Fujimura
* Zero Emissions in Construction
* Zero-Emissions: Clustering of Industries (industrial ecology in practice), Michio Kimura
* Industrial Symbiosis
* Remarks by Erling Pedersen
* Industrial Ecology
* Is Industrial Ecology a New Science?, Brad Allenby
* Industrial Ecology in France
* Industrial Ecology in Practice: The French Case, Odile LeCann
* Monitoring What Matters
* Some Developments with Indicators: Total Material Requirement, European Environment Agency
* Environmental Diplomacy
* The Rise of the ‘Bio-Diplomat’, Bettina Laville
* Environmental Diplomacy in the US
* Environment and Security, by US Ambassador Mark G. Hambley

Part 2. Partnerships for Change
* Partnerships within Industry
* The Keidanren Appeal on Environment, Yoshifumi Tsuji
* Partnerships between Government and Business in Japan
* Japan's Environmental Policies, Katsuo Seiki
* Partnerships between Government and Business in Argentina
* The Campana-Zarate Environmental Care Agreement in Argentina, Lawrence J. Speer

Part 3: Tools for Change
* Governmental Policy Tools
* An Overview of Tools and Strategies for Environmental Management, Bill Long
* From Command and Control to Governance: Whatever Works, based on a presentation by Arthur H. Rosenfeld
* Governance (Creating the Conditions for Change): Project XL: Good for the Environment, Good for Business, Good for Communities, Lisa C. Lund
* Eco-Taxes: Taxes Earmarked for Environmental Protection: the French Experience, Jacques Vernier
* Management Tools
* Strategic Environmental Management: Environmental Policy of Businesses: Evolution and Future Vision, Francois Demarcq and Valerie Martin
* Strategic Environmental Management in Evolution
* A New Playing Field?, Ira Feldman
* Environmental Management in the Global Economy, David Monsma
* Design Tools
* Eco-conception: Driver of Environmental Management and Competitiveness, Pierre Radanne
* Design for Environment. Beyond Life-cycle Assessment: An Integrative Approach to Design for Environment, Remi Coulon, Pascale Jean, and Hélène Lelièvre
* Analytical Tools
* Product Development. Integrating Environment Considerations into Products and Processes, Dr Todd Werpy and Ken Humphreys
* Financial Tools
* Environmentally-Friendly Investment
1. The Value of Communicating Your Environmental Policy to Wall Street, John Cusack
2. Making an Investment in Your Future, Tessa Tennant
* Public–Private Leveraging: Remarks by Louis Boorstin
* Environmental Reporting
1. Environmental Reporting: A Brief History. Remarks by Lorraine Ruffing
2. The Global Reporting Initiative
* Technology Tools
* Trends in Environmental Issues and the Toyota Action Plan, Satoshi Matsuura
* The Fuel Cell
* Innovation Born of Necessity. Environmentally Friendly Diesel from Natural Gas, George Couvaras
* Consequences of the Montreal Protocol
* The Market for Environmental (Ozone-Depleting-Substance-Free) Products in Developing Countries under the Montreal Protocol, Frank Pinto

Part 4: Civic Actions for Change
* Party Politics
* Ways out of the Growth Trap, Ralf Fücks
* The German Greens and the End of Ideology, Ralf Fücks
* Community-Based Currency and Exchange
* The Short-Circuit Approach, Richard Douthwaite
* The Media
* Media/Environment, Todd Gitlin
* Environmental Activism
* A Daring Partnership Pays Off: Activists Help Teach Dow Chemical to Cut Pollution—and Costs, Barnaby J. Feder
* Non-Governmental Organisations Teaming up with Business
* Green-Alliances: Environmental Groups as Strategic Bridges to Other Stakeholders, Cathy L. Hartman, Edwin R. Stafford and Michael Jay Polonsky
* Bottom-Up Change
* Employee Participation: An Important Resource in Environmental Development, Ole Busck
* Internet Activism
* Scorecard, Environmental Defense
* Car Sharing
* CityCarClub/Car-Sharing: Experience of a Municipality with an Innovative Mobility Scheme as a Strategic Move towards Sustainable Development, Michael Glotz-Richter
* Symbolic Acts
* Peugeot Creates the First Large Carbon Sink: Ten Million Trees in the Battle against Global Warming

Biography

List of abbreviations