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<title>liftshare.com – Awards for Excellence 2004 - Big Tick winner – the Shields Environmental Award</title>
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<emphasis role="strong">Sector</emphasis>: Transport</para>
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<emphasis role="strong">Tools and techniques</emphasis>: Resource Efficiency</para>
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<firstname>Organisation:</firstname>
<surname>liftshare</surname>
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<abstract><para>liftshare was founded in 1997, based on Mitfahrzentrale (the German car-sharing scheme).  With the UK having the worst congestion, longest commuting time and second highest road utilisation in the EU there was a clear environmental and personal cost-benefit to establishing a similar scheme in the UK.</para></abstract>
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<emphasis role="strong">Processes</emphasis>: in 2002 the purpose behind liftshare was encapsulated in the mission statement: ‘to encourage and enable more efficient use of the car’.  liftshare’s primary goal is environmental improvement.  This is achieved by enabling society to cut down on CO2 emissions through car-sharing.  At every opportunity liftshare aims to work with our clients to cut down the number of vehicles on the roads.</para>
<para>liftshare has succeeded in transforming the concept of car-sharing into a convenient, workable and realistic transport alternative.  For the first time car sharing can be organised via a UK-wide integrated scheme, which enables users to find matches anywhere in the country.</para>
<para>The two main facets of liftshare have become the provision of a free national database for individuals, and a profit making business which works with local authorities, universities, hospitals, businesses and community groups throughout the UK to enable employers to help their staff travel in a more environmentally friendly manner.  Since the beginning, liftshare has undertaken constant campaigning to get local, regional and national governments on-board with the car sharing ethos.</para>
<para>Today liftshare has eight full time employees and is recognised around the country as by far the biggest car-share provider.</para>
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<emphasis role="strong">Impact:</emphasis>
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<para>Since October 2001 liftshare has provided car-sharing schemes to more than 300 communities and has succeeded in recruiting more than 54,000 members.</para>
<para>Estimated savings of around 14 million car-miles per annum and reduced carbon dioxide emissions by over 5,800 tonnes a year.</para>
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